Photo of Christine Collins with client.
Photo of Collins carrying palm frond.
Photo of Collins speaking.
Photo of Collins and husband Paul Rauch.
Photo of Collins with clipboard.
Photo of participants at the Florida Yards Fandango workshop.
Photo of Christine Collins
Photo of Collins and Rauch in classroom.
Photo of Collins and Rauch in classroom.
Photo of Christine Collins
Photo of Collins speaking.
Photo of front yard of home
Photo of Collins and Rauch in yard with client.
A Lawn Care Company Grows with
Florida-Friendly Landscaping


Christine Collins, Wildrose Lawncare
Our company's name is Wildrose Lawncare. Our company is a woman owned and operated company, which is kind of a novelty in the green industry or landscaping industry.
Narrator
When Christine Collins started her lawn care business in the Tampa area, the novelty of being a woman-owned lawn service is what gained her attention and her first customers. But, it was eventually her focus on Florida-friendly Landscaping that set her apart from other landscaping businesses.
Christine Collins, Wildrose Lawncare
This industry is very competitive. So in order to have a competitive edge and to differentiate ourselves, we have chosen that niche of being Florida-friendly and getting the education needed to do Florida-friendly landscaping and incorporating the principles.
Narrator
But for Collins and her husband Paul Rauch, it wasn't just a business decision to focus on Florida-friendly landscaping; it was a commitment to help her customers create beautiful landscapes that would conserve water and protect the environment by minimizing pesticide and fertilizer use.
Christine Collins, Wildrose Lawncare
It's the right thing to do. It's the right thing to do in our industry and as homeowners. As landscapers and maintenance companies it's the right thing to do for our environment. We want to make sure that we take care of what we have for ourselves and for our grandchildren.
Narrator
Collins is recognized as an industry leader in the promotion of Florida-friendly landscaping. Each year she produces the Florida Yard Fandango in collaboration with the Southwest Florida Water Management District and the University of Florida' Extension's Florida Yards & Neighborhoods program. This day-long event attracts hundreds of area residents interested in learning about low-impact landscaping.
Christine Collins, Wildrose Lawncare
What we find over and over again is that people tell us "we would incorporate these principles, we would love to have a beautiful landscape. We just don't know how." So our goal with our workshops is to help them put it all together and to be a resource when they have questions.
Narrator
She is also passionate about reaching young people. Collins and her husband, Paul have worked with students at Gaither High School in Tampa to promote careers in the "green industries" as well as understanding of Florida Friendly landscaping concepts.
Christine Collins, Wildrose Lawncare
We are so glad we were able to do this project with you folks and we are going to be very excited to see the landscape come together. And today we are going to go over the final landscape. I understand that each class has submitted a final landscape plan, and we are going to be very excited to actually see the landscape come together.
Narrator
Whether working with students or adults, Collins understands that grassroots education is essential to the success of her business. But she also believes that it is essential to promote best management practices and Florida-friendly landscaping principles to the green industry.
Christine Collins, Wildrose Lawncare
I believe that one of the reasons for this is that the concern that there are such a large majority of lawns in Florida that are being taken care of by our industry. Where the message in the past has been to the individual homeowner and the individual consumer, which is certainly an important message, I believe that it's being realized that this industry also needs to be educated in principles that make the environment safer for all of us.
Narrator
For now Collins has put a stake firmly in the ground with Florida-friendly landscaping that she believes will benefit not just the bottom line but the environment as well.
Christine Collins, Wildrose Lawncare
We want people to hear that message loud and clear. Because we believe that is where we are going to have to go as a community in order to survive as a community, in order to keep our resources, in order to sustain our growth. We're going to have to start using the principles and we want to people to understand that those are our values and the principles that we do business by.